Senior Account Director
GAVIN
Amanda Peterson Martin is the Senior Public Relations Director, Health and Human Services at GAVIN, a brand communications agency.
With a decade of hands-on media and journalism experience as an award-winning broadcast journalist, Amanda has led the charge in launching regional health and wellness segments and introducing new topics to audiences.
She leverages her expertise in broadcast and media to pursue stories of interest to her client’s advantage, increasing trust and market credibility. Her ability to develop topical storylines and poignant messages delivered through positive and controlled narratives in targeted and influential media outlets has secured millions in media publicity value. A multi-platform specialist, Amanda guides her team to build influential content and placements across social, traditional and emerging media to advance strategic thought leadership campaigns. She leads crisis communications, executive media training and organizational positioning strategies for clients.
Amanda represents regional and national organizations in healthcare, human services and government, inclusive of FQHCs nationwide such as Family First Health, Cornerstone Care, Keystone Health, PA Association of Community Health Centers, Florida Association of Community Health Centers, PAM Health and many more.
ICM Crisis Communications Certified, Amanda holds a bachelor’s degree in communications/journalism from the nationally accredited program at Shippensburg University.
Sunday, August 25, 2024
8:45 AM – 10:00 AM ET