CSuJ1 - Advocacy in Action: Engaging Stakeholders and Leveraging Strategic Publicity for Community Health Centers

Join us for an engaging session that combines the power of strategic public relations with the essence of community advocacy. Family First Health (FFH), serving over 25,000 patients in Pennsylvania, has used public relations to elevate its mission, resulting in over $20.7 million in publicity value. This has led to achieving consistent third-party media endorsements leading to increased partnership interests among major market players, support from larger donors and funding sources, employee evangelism and increases in patient trust and engagement. Hear how consistent storytelling and media engagement have positioned FFH’s leadership as community health advocates.

Complementing earned media, CCI Health Services, health center serving 64,000 individuals in the DC Metro Area, will illustrate the importance of direct advocacy and stakeholder engagement. In response to the COVID-19 pandemic, CCI stepped beyond their traditional roles, engaging in impactful conversations with patients, community leaders, and policymakers. Their strategic advocacy efforts have cemented CCI as a leading voice on health equity in Maryland's largest counties. Learn from CCI staff members about the transformative power of advocacy and outreach in driving systemic change and building community trust.