Competing for talent requires an understanding of how to leverage the unique benefits of working for your FQHC combined with a data-informed strategy to engage and motivate interest from qualified talent. Significantly improved outcomes can be achieved with an understanding of the differences in recruitment strategies for rural and urban communities, improving empathy through the lens of each role being recruited, and aligning messaging with the recruit’s decision-making journey. Learn how CHCs across Pennsylvania leveraged a unified recruitment campaign strategy, supported by location-based messaging, precise targeting, and analytics, to engage talent across various geographies and individual markets. Gain insights from successful examples in building market influence, establishing points of differentiation to attract engaged talent with defined key performance indicators and outcomes—for recruiting all levels of talent—including targeting the highest in-demand professionals. See how each community health center increased its talent acquisition outcomes using innovative strategies informed by data analytic targeting techniques.
Learning Objectives:
Learn how to identify and build a distinct, sustainable recruitment voice in a competitive market.
•Learn how to build organizational buy-in and create excitement to support a unified recruitment strategy rollout while advancing mission engagement internally and externally among all.
Gain insights from case studies for rural and urban talent recruitment campaigns to learn strategic targeting techniques that enhance outcomes, including leveraging new market approaches in reaching talent with data.
